Governor Ball x Samsung

The Challenge
How do we leverage 650 million points of data to inform tens of millions of personalized interactions—all to increase loyalty among Samsung owners. With data, that was our magical key.

What We Did
We built our 1-to-1 engagement model on top of millions of opted-in data points generated by device behaviors, including app downloads, usage frequency, content types, geo-location and identity data provided at device registration.

The Battle Cry Heard
For our campaign launch, we sent a loud rally cry to Owners to descent upon Governor’s Ball.
Again, we augmented Samsung’s “Every Day Bravery” with a of a kind concert in the Big Apple.

Role: Managing Creative Director
Agency: Rosetta / Razorfish