A while back, Innocean helped Hyundai reboot the look and feel of their YouTube Channel. This is just a shot of one of the many comps my team and I put together. The idea was to have a media pull on the main stage. This “pull” would include tweets, videos, status updates and anything else that would relate to Hyundai.
Hyundai experienced a huge uptick in YouTube and other social impressions by over 50% which impacted dealership sales.
Role: Associate Creative Director