In an effort to both raise brand awareness and provide an enhanced Comic-Con experience, Samsung set off to create the Hunger Games treasure hunt. Rosetta developed a multimedia campaign in where Android owners could tap posters for exclusive Comic-Con perks. Rewards included line jumps, limited run artwork, and even a possible opportunity to enter the coveted event Hall H.
Our posters each would unlock a different reward with a new clue to the next tectile unlock. To remain true to the Mocking Jay franchise, we made sure each print was from a different district and numbered them accordingly. Additionally, to sweeten the deal, Samsung gave away highly collectible stickpins for collectors.
Role: Creative Director
Agency: Rosetta / Razorfish